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Susan Aniche

IMS Advertising
Strategy Director
Lagos, Nigeria
Susan is a thorough-bred marketing communications specialist with a remarkable interest in Brand Strategy and Research.
Recently appointed Strategy Director at IMS Advertising, Susan manages a team of agency leaders, creatives, strategists and innovators who are responsible for ideating creative solutions to improve business and brand challenges.
With 8+ years of strategic planning experience, Susan has managed brands and businesses across diverse industries i.e. Financial Services(Banking , Insurance , Asset Management, Pension) , Healthcare, Education, FMCG, Fintech and others.
Known to have an energy level larger than herself, she is passionate about uncovering brand ideas that lead to powerful emotional connections with consumers, in turn accelerating a brand’s full potential.
Susan holds a BSc. in Biochemistry and an MBA in Marketing, both from the University of Lagos, Nigeria. She is a member of the Advertising Practitioners Council of Nigeria (APCON) and National Institute of Marketing of Nigeria (NIMN).
A strong advocate for continuous learning , she frequently organises Brand Strategy workshops for Junior to Senior level marketing communications professionals.

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