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avatar for Steve Babaeko

Steve Babaeko

X3M IDEAS LIMITED
CEO/CHIEF CREATIVE OFFICER
23, OMODARA STREET, AWUSE ESTATE, OPEBI, IKEJA, LAGOS
Steve’s passion for creativity matches his love for challenges. He is a writer, consumer behaviour analyst, brand development expert and motivational speaker.
He started his advertising career at MC&A Saatchi & Saatchi in 1995, before he later joined Prima Garnet Ogilvy and 141 Worldwide where he worked till early 2012, bringing his experience in the industry to a cumulative 23 years.
In 2012, he took the bold step to start his own advertising agency X3M Ideas Limited. Steve is also the founder of X3M Music, a music record label company that is focused primarily on developing young talents.

Steve holds a bachelor’s degree in Theatre Arts from the prestigious Ahmadu Bello University, Zaria, Kaduna State, Nigeria. Steve is currently the Vice President of the Association of Advertising Agencies of Nigeria (AAAN), also the Chairman Lagos Advertising & Ideas Festival (LAIF) Board, and the current Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.

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