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Sinmisola Hughes-Obisesan

Leo Burnett Lagos
Creative Director
The first of her name, the slayer of briefs, the all-around Wonder Woman, warden of Humankind (TM) and transformer of human behaviour.

Sinmi is a global award-winning creative with over 13 years of advertising experience on a plethora of brands. The second female Creative Director in the history of advertising in Nigeria and one who is most passionate about people and purpose. A firm believer in co-creation, her superpower lies in her ability to create award-winning, impactful campaigns for local and international brands that connect with today’s digital consumer.

Some of her work includes the pan Africa Heineken campaign featuring Jidenna, the famous Pepsi Long Throat campaign, Pepsi No shakin Carry Go campaign, Nigeria's first reality TV show; Gulder Ultimate Search, Gulder Max, Bank PHB, Sterling Bank, Star Beer, Tiger Beer, Stella Beer amongst a host of others.

Give this Adwoman a brief and she will deliver beyond expectation. When she's not busy with work, she enjoys making memories with family, friends and her two naughty dogs.

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