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avatar for Charles Isidi

Charles Isidi

Triift Africa
Head, Strategy and Design
Nigeria
I am a digital storyteller and a curious conceptual thinker passionate about brand communications and digital strategy development. The best stories always win and crafting brand stories that resonates, sparks meaningful conversations, tickles the audience in the right spots and drive measurable business values is what I live for.

Ardent listener and idea monger. I love crafting words in beautiful ways to create a relevant connection with audiences.

Talk to me about Content Marketing, Social Media, Data analytics, Innovation on the Web, Digital strategy, Insights and Branding in a digital age.

I love to consume knowledge constantly and the fuel of collaborating and connecting with beautiful minds, getting my hands on something new, data-centric, challenging and truly inspiring with people who share a digital passion for an interconnected audience as me, definitely sparks me.

I find it interesting understanding why brands do what they do and how the trends in the digital space will ultimately shape industries, what technologies people will embrace. While we don’t have crystal balls, we have data that reveal patterns, trends, and associations, especially relating to human behaviour and interactions and that should influence our decisions.

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