Social Media Week Lagos 2019

In an increasingly data-centric world, the ability to understand, interpret and visualise data is integral to making informed decisions, and gaining a competitive edge. Using storytelling to represent your data helps make data accessible to your desired audience.

How To Tell Compelling Stories With Data is designed for executives looking to make sense of their companies' data; resilient entrepreneurs who have to tell their stories of growth to interested but wary investors; journalist intending to simplify the results of her research to her readers, and others working with data and wishing they could make it more engaging and compelling.

This masterclass will cover how to collect and interpret data, craft compelling stories based on data visualisations, and give insight on the best practices in story telling in data science.

Key Takeaways

• Analysing data to find an engaging story
• How to know your audience
• Key data visualisation methods and tools
• How to avoid data stories that lie or mislead