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#SMWTHEBEAT999 [clear filter]
Wednesday, February 6
 

11:00am

The Digital Revolution: Streaming, Mobile, Experiential & New Conversion Platforms
Music is now consumed more conveniently and immediately than ever before via a plethora of streaming and digital platforms, a list which seems to continue to grow exponentially, as services seek to provide a more user-friendly and effective vehicle for music discovery and consumption.

At the same time, multi-media companies (radio, TV, streaming, on-demand), legal firms, streaming/audio companies, rights organizations, content owners/creators and others are navigating the opportunities, challenges, and legalities of our burgeoning global music eco-system.

Additionally, the live arena has seen significant digital evolution for both existing platforms and new ones as consumers search for more efficient ticketing/merchandise purchase solutions and wish to connect with their peers to share their experiences immediately driven by photo and video moments via established and emerging social platforms.

This panel will bring together trusted minds with a vested interest in the digital/mobile and tech space to discuss how they are competing for consumer attention as well as monetizing the experience for creators, content owners and the digital and mobile landlords of the virtual world.

Moderators
avatar for Simi Adejumo

Simi Adejumo

OAP, The Beat99.9 FM

Speakers
avatar for Oye Akideinde

Oye Akideinde

GM,Music Services, MTN Music
avatar for Teju Ajani

Teju Ajani

Country Manager, Android, Google Nigeria, Google
Teju Ajani is the Country manager, Android for Google in Nigeria. She is focused on ensuring access to affordable Android devices for Nigerians along with varied data options to ensure Nigerians can access valuable and relevant information on the internet.Prior to this, she was the... Read More →
avatar for Jite Ovueraye

Jite Ovueraye

Head of Marketing and Operations, Accelerate


Wednesday February 6, 2019 11:00am - 12:00pm
Innovation Stage

12:30pm

Live Forum - Fans, Music & The Future Of Live Experiences
Despite the multitude of new platforms for discovering and consuming content, the live experience remains the most powerful form of the artist to fan interaction. There continues to be an ever-increasing offering of new festivals and live event experiences that seek to create a unique and one-of-a-kind environment for attendees, as well as new social platforms that help attendees immediately share their experience with a global audience, creating the potential for festivals and artists to travel even further outside of the moment.

This panel will bring together a number of promoters and agents behind some of Nigeria s most innovative and successful events and artists to discuss how they create experiences that transcend the typical arena/club show. Speakers will share insights on how promoting and marketing an artist, show or festival continues to evolve from the music to the ticketing to the overall live experience and beyond. We ll also look at important trends and disruptive technologies that amplify the live experience i.e. VR, mobile, interactive, streaming, experiential and more.

Moderators
avatar for Ore Onile-Ere

Ore Onile-Ere

Radio Presenter, Megalectrics

Speakers
avatar for Deji Adeniji

Deji Adeniji

Head,Group Production, Xchange.ng
Tv and Radio Production - Media Independents - Creatives - Talent bookings and Entertainment industry outsourcing.
avatar for Lanre Masha

Lanre Masha

Creative &Sponsorship Manager, Trace
avatar for Dare Art Alade

Dare Art Alade

Executive Creative Director, Livespot 360
avatar for Edi Lawani

Edi Lawani

Head Consultant, Kukuruku NG


Wednesday February 6, 2019 12:30pm - 1:30pm
Innovation Stage

2:30pm

Who Needs You Anyway? Reinventing The Artist-Label Relationship In The Digital Era
Today s world is giving independent artists more avenues than ever before to get their music created, distributed and consumed. As a result, many are questioning the need for artists to bind themselves to the conventional label deal, while for others, the allure of being a signed artist remains a coveted goal.

In the same vein, the balance of power between artist managers and labels is shifting and becoming ever more complex in the digital age, particularly when it comes to marketing.
Battlegrounds include who owns what data, who has what access to data and who owns the marketing relationship (and spend) these days.

How can all sides learn to work better together to the benefit of artists? Where are the gaps in communication? How are these roles likely to shift further in the future?
Ultimately how can an artist determine what is the best option for their career?

This panel will explore the relevance of the artist-label relationship in the digital era through the lens of the recording agreement. By comparing and contrasting conventional recording deals with emerging alternative arrangements, we will explore ways in which artists and labels can achieve a more symbiotic, balanced relationship that truly reflects the realities of the 21st Century digital environment.

Speakers
avatar for Douglas Jekan

Douglas Jekan

OAP, The Beat99.9 FM
avatar for Steve Babaeko

Steve Babaeko

CEO/CHIEF CREATIVE OFFICER, X3M IDEAS LIMITED
Steve’s passion for creativity matches his love for challenges. He is a writer, consumer behaviour analyst, brand development expert and motivational speaker.He started his advertising career at MC&A Saatchi & Saatchi in 1995, before he later joined Prima Garnet Ogilvy and 141 Worldwide... Read More →
avatar for Buki Izeogu

Buki Izeogu

Founder/CEO, BukiHQ Media
avatar for M.I Abaga

M.I Abaga

Artiste, Chocolatecity Music
avatar for Godwin Tom

Godwin Tom

CEO, iManage Africa


Wednesday February 6, 2019 2:30pm - 3:30pm
Innovation Stage

4:00pm

The New Music Economy: A Collaborative Team Approach
While today's songwriters and performers can potentially make more money than ever before, that doesn't automatically mean they're going to be set for life. We've all seen the hard-luck stories about singers who were big stars just a few years ago who somehow wind up penniless after a series of setbacks, and we continue to see artists from all genres or music, who declare bankruptcy, sometimes even repeatedly, in an effort to manage debts that exceed their incomes.

The panel will discuss the new music economy and the critical importance of a collaborative team approach to proactively build and protect the artist/band/ producer s financial resources, with real-life planning strategies and safeguards that can be utilized to avoid the potential landmines, helping to ensure a solid, and stress-free financial future.

Moderators
avatar for Osikhena Dirisu

Osikhena Dirisu

OAP, The Beat99.9 FM

Speakers
avatar for Wale Davies

Wale Davies

Artiste, SDC/Fatherland
avatar for Bada Akintunde-Johnson

Bada Akintunde-Johnson

Country Manager, ViacomCBS Networks
Big believer in Africa and her people. Living for inspiring young Africans through the power of storytelling through arts and culture. Music, film and football are some of the most potent passion points for driving social change. Lending my voice to amplifying our stories. That's... Read More →
avatar for Chichi Nwoko

Chichi Nwoko

General Manager, Kwese Free TV
avatar for Kemi Adetiba

Kemi Adetiba

Founder, Kemi Adetiba Visuals


Wednesday February 6, 2019 4:00pm - 5:00pm
Innovation Stage
 

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