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Marketing & Communications [clear filter]
Monday, February 4

2:30pm CET

Corporate Story Telling: Positioning Your Brand For Premium Partnerships & Investments
Storytelling Takes Corporate Communications To The Next Level!

Every organization is in a constant state of change and evolution. Starting out as startups, the goal of every organization is to one day become a bigger brand and possibly an international one. Even established corporations need to be able to create narratives that will further reinforce their brand and positioning while attracting bigger value investments and partnerships

Investing in corporate storytelling with a well-crafted narrative strategically aligned with business objectives can help potential investors and partners visualize the transformation of an organization as well picture opportunities for partnerships and investments. Through storytelling, an organization can share their vision and position themselves to the right audience which in turn can attract premium partnerships and investments.

This session led by global public relations and communication expert, Claudine Moore will gives insights into the art of corporate storytelling, especially in the age of social media and technology as well as explore case studies of startup brands that have leveraged on strategic storytelling to grow into multinationals.

Participants with some background in communication and public relations are invited to attend to learn how to:
  • create a corporate narrative that helps attract potential investors and high value partnership.
  • use corporate story telling to reinforce their brand and positioning in their industry by exploring case studies of brands that have leveraged on this effectively.

avatar for Claudine Moore

Claudine Moore

Founder and MD, C Moore Media
Claudine Moore is an international award-winning PR and communications executive and board member of Social Media Week, Lagos. Claudine’s career spans over 15 years of working with brands including Hill & Knowlton Strategies, Coca-Cola, HSBC, Johnson & Johnson, Louis Vuitton and... Read More →

Monday February 4, 2019 2:30pm - 3:30pm CET
Experience Stage

4:00pm CET

Fake News: How New Media Is Changing The Course Of History
Fake News: How New Media is Changing the Course of History, is a panel discussing the power of social media and fake news - we hear the term a lot but we haven't fully grasped just how much fake news has impacted our world.

It has the power to sway elections.
It has the power to take lives.
It has the power to make people think rumors are facts.
It has the power to cause fights across ethnic lines.

And because of social media everyone is able to like, share and spread fake news at unprecedented rates. What does this mean for the world? What does this mean for Nigeria? And what can we do to stop this?

We look forward to seeing you at our panel of industry heavyweights to discuss all this, you'll learn:

- How much fake news has impacted the world, Nigeria and Africa as a whole.
- Why developing countries are even more vulnerable to fake news.
- How to discern between fake news and real news.
- What is being done the world over to combat fake news.
- Why your voice and stories matter to combat this.

avatar for Kolawole Osinowo

Kolawole Osinowo

Senior Business Manager, HMD Global
Kolawole Osinowo is a Sales and Business Innovation leader currently performing as SeniorBusiness Manager at HMD Global – Home of Nokia Phones.Prior to joining HMD Global, Kola was responsible for Mobile Devices Sales at Microsoft acrossWest and Central Africa. He also delivered... Read More →
avatar for Amaechi Okobi

Amaechi Okobi

Amaechi Okobi is a marketing and communications professional with over 20 years marketing experience having worked in companies such as Revlon, Nigerian Breweries, Globacom, and Guinness. He holds a degree in Marketing from the George Washington University, Washington, DC and is a... Read More →
avatar for Tolulope Balogun

Tolulope Balogun

Head of Presentations, News Central
Tolulope Adeleru-Balogun is a multi-talented journalist with over 12 years’ experience in broadcast journalism. She has hosted political tv and radio shows for over 10 years, bringing a distinct flair and presentation style that leaves the viewer wanting more. She just finished... Read More →
avatar for Uche Ajene

Uche Ajene

Managing Consultant, Quadrant MSL
Uche Ajene is the Managing Consultant of Quadrant MSL, a subsidiary of the Troyka Group of Companies Limited. Prior to this, she was the Director of Marketing & Strategic Accounts at Halogen Security Limited, also a subsidiary of the Troyka Group. Under the leadership of Halogen Security... Read More →
avatar for Oluwatosin Ajibade

Oluwatosin Ajibade

Blogger, Olorisupergal
Oluwatosin Ajibade is an experienced Social Media Business Strategist with a demonstrated history of working in the online media industry. Skilled in Social Media Marketing, Media Relations, Creative Writing, Corporate Communications, and Marketing. Strong business development professional... Read More →

Monday February 4, 2019 4:00pm - 5:00pm CET
Experience Stage

5:30pm CET

Strategy For Start-Ups
In the last few years, Nigeria has witnessed the emergence of startups. Young entrepreneurs have taken the bold step to solve problems and create blue oceans of opportunity for themselves.
Despite this trend,very few start-ups survive past five years.

The masterclass, Strategy for Start-ups will focus on the following:

  • Storytelling for disseminating your company vision
  • Scaling your startup
  • Branding your startup

avatar for Salami Abolore

Salami Abolore

CEO, Riby Finance
Riby Finance
avatar for Susan Aniche

Susan Aniche

Strategy Director, IMS Advertising
Susan is a thorough-bred marketing communications specialist with a remarkable interest in Brand Strategy and Research.Recently appointed Strategy Director at IMS Advertising, Susan manages a team of agency leaders, creatives, strategists and innovators who are responsible for ideating... Read More →
avatar for Oladipo Fafunso

Oladipo Fafunso

IMS Advertising, COO/Group Creative Director
Ladi is most at home at the point where creative ideas and strategic brand solutions intersect. Eclectic, multi-skilled and passionate, Ladi’s world is one of words, colors, style, images and rich expressions. Previously Head of Copy, MooreAdvice, he has also worked his creative... Read More →

Monday February 4, 2019 5:30pm - 6:30pm CET
Innovation Stage
Tuesday, February 5

10:45am CET

Vote Stories: Local Insights & Storytelling
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The world is a global village but people still respond a lot more to content and communication that fits within their local context and environment. How do you find insights relevant to your local context? How do we translate brand proposition in a way that remains relevant to consumer aspirations? How can businesses translate local insights into market propositions?

"In the past years of social media inclusion in Nigeria some Brands, Government and Key Influencers seems to have displayed some fear and concerns around the power of stories across social media in the hands of the general populace, seems one never knows what works, how do we measure success is it strictly about "virality" or emotions evoked. Leo Burnett a Humankind global creative solutions agency seeks to help these influencers embrace stories as a powerful creative tool to transform people's behavior towards positive goals.

Local Insights & Story Telling A Tool For Influencing Consumers Lifestyle will address storytelling across the following focus points-
What makes a great story?
Consumerism (highlighting the best practices for Brands)
2019 Political Campaign (opportunities for the aspirants- how do we use this tool to attracts Youths involvement in governance and election)
Inclusiveness (ways to support Nigerians' dream of regional and religious inclusiveness)

avatar for Adeola Kayode

Adeola Kayode

Strategy Lead, Insight Publicis Lagos
Adeola Kayode works at the intersection of social culture, brand marketing and digital technology. He is a firm believer that consumers not products should be at the very core of marketing. With over 10 years developing communication and creative strategy for brands, Adeola has been... Read More →

avatar for Chuka Obi

Chuka Obi

Executive Creative Director, Insight Publicis
Chuka has amassed a decade’s experience in various creative functions including Copywriting, Art Direction, Illustration and Music & Sound Design across several leading brands. Before venturing into Advertising in 2008 he was a comic book writer & illustrator, and a graffiti artist.He... Read More →
avatar for Sinmisola Hughes-Obisesan

Sinmisola Hughes-Obisesan

Creative Director, Leo Burnett Lagos
The first of her name, the slayer of briefs, the all-around Wonder Woman, warden of Humankind (TM) and transformer of human behaviour.Sinmi is a global award-winning creative with over 13 years of advertising experience on a plethora of brands. The second female Creative Director... Read More →
avatar for Emeka Obia

Emeka Obia

Strategy Lead, Leo Burnett Lagos
Emeka, once described as a “human-swiss pocket knife” - is a pop culture observer and commentator on the flux generation – obsessed with innovation, business, music, consumer trends, emerging markets, and the African continent.He currently Leads the Strategy and Planning team... Read More →
avatar for Tunde Shobanjo

Tunde Shobanjo

Business Director, Leo Burnett Lagos
With more than 13 years in the service industry with a passion for defining, developing and executing a business vision, Tunde is dedicated to ensuring that all people and processes are in place to support business strategies and deliver results. He is a man of many talents who somehow... Read More →
avatar for Beatrice Olumhense

Beatrice Olumhense

Account Management Director, Insight Publicis
Beatrice is a creative and commercial marketing leader with 18 years experience in global, emerging market and startup scenarios. Managing brand & marketing strategy, product portfolio & propositions, integrated Go-To-Market, demand generation campaigns & marketing investments for... Read More →

Tuesday February 5, 2019 10:45am - 12:00pm CET
Masterclass Suite

12:30pm CET

Things Fall Apart: Can Traditional African Storytelling Save Content Marketing?
Limited Capacity filling up

Story Story Once upon a time when you heard that phrase, you knew a remarkable story was about to leave you covered in goosebumps. The times may have changed rapidly but something about stories and how they have been told needs to be re-lived, even now that these tales are no longer told by moonlight.

The digital space is more saturated than ever; everything is calling for our attention. With a library worth of content to scroll through daily, We don't have 30 seconds to be interrupted but will give 30 minutes to hear a great story. So the Big Questions: What ingredients make a great story? What is it about a story that makes your audience itch for more and be more than willing to share it?

Why are our content marketing efforts not pulling in the weight, why are our stories not sticking? Maybe we ve been doing it all wrong, maybe we need to go back to our old stories and have a rethink.

In this talk we will explore what content marketing can borrow from traditional African storytelling to build brands that stick!

We ll look at the approaches of the most successful story-led campaigns, books, movies, and the fundamental principles of what works to engage an audience. We will also look at the role of storytellers as gatekeepers and How digital storytellers can chronicle lifestyle and culture as it evolves as well as create rich digital experiences that supports rather than disrupts.

You ll leave inspired to reboot your content strategy and be armed with the how of storytelling for creating the remarkable brands of the future that captures and holds the attention of digital natives.

avatar for Charles Isidi

Charles Isidi

Head of Growth, Thrive Agric
I am a digital storyteller and a curious conceptual thinker passionate about brand communications and digital strategy development. The best stories always win and crafting brand stories that resonates, sparks meaningful conversations, tickles the audience in the right spots and drive... Read More →
avatar for Oluwatobi Oreoluwa

Oluwatobi Oreoluwa

Manager, Pal Pensions
Oluwatobi Oreoluwa is the founder & Creative director of Alága Collections, a furniture company based in Lagos Nigeria. Alága uses furniture design to tell African stories.His interests encompass culture, story telling, history, design thinking, interior design, furniture design... Read More →

Tuesday February 5, 2019 12:30pm - 1:30pm CET
Speakeasy Suite
Wednesday, February 6

10:45am CET

Design A Website In 1 Hour With Cregital
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Learn how to build a professional website within 1 hour using the Disha Multipurpose Elementor Wordpress Theme with zero coding required.

If you have even just an elementary knowledge of Wordpress content management system, this skillshare workshop is for you! Bring your laptop computer (and Mifi device ) and Design a Website In 1 Hour with Cregital.

During this session we will guide you through:
  • Installing a Theme on Wordpress
  • Setting up your Design System through Disha s interface and learning to use it's essential features
  • Adding a contact form
  • Creating a header and footer
  • Adding content to your site
  • Adding pages and menu's
  • Adding a button and social media icons.
  • Working with templates and blocks
  • Launching your website

Wednesday February 6, 2019 10:45am - 1:45pm CET
Masterclass Suite
  Skillshare Workshop

12:00pm CET

Storytelling With Stop Motion Animation
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Stop motion animation (also called stop frame) is the act of creating animation by bringing static objects to life on screen. It teaches budding creatives and social media marketers the original animation craft of stop motion using storytelling. The session will cover idea generation, how to craft the story, and bringing a story to life with stop motion.

Participants will leave with in depth knowledge of how to become more creative and innovative with future projects of Stop Motion Animation and learn practical skills like:

  • how create the thought circle (ideation stage)
  •  how to convert their ideas to great stories
  • how to execute Stop Motion Animation using a simple stop motion video editing app

avatar for Yetunde Ogundipe

Yetunde Ogundipe

Creative Director, Beereel Pictures
As the founder and content producer/director for BeeReel Pictures, Yetunde is a content creator who makes films, commercials, Reality/TV shows and short form videos.As a production specialist, she uses stop-motion animation to tell vibrant stories. Stop-motion brings everyday objects... Read More →
avatar for Suziette Ukey-Agazie

Suziette Ukey-Agazie

Co-Founder, Spill-It Services (Momat4ty Initiative)
I am a communication specialist with experience in copy-writing, content development, PR and events. I also train professionals, entrepreneurs and students on Communication, Content Marketing, Social Media Marketing and Storytelling.

Wednesday February 6, 2019 12:00pm - 3:00pm CET
NXT Workshop

4:00pm CET

The Use Of Data In Telling Authentic Stories
When was the last time you received a viral Whatsapp story that was too good to be true? Or a story that quoted crazy statistics and facts without any source? As Nigerians, we are often skeptical of each other s stories. And globally, the stories that come out of Nigeria are not always the ones we would choose.

But as human beings, storytelling is a core part of our interaction with one another. Our stories have the power to make great impact so we need to be aware of the responsibility we have to use data wisely and avoid misinforming our audiences.

Proper use of data and good fact sharing practices have the potential to drive major change. The power of data for storytelling is so important, especially for us as Africans. Both globally and within our borders, we need to know how to tell powerful, authentic stories that use data to showcase our realities.

Storytelling has always been a way to communicate with humans on an emotional level. Whether in business, marketing, advocacy, improving citizen s rights or non profits attracting funds, for us at Sickle Cell Advocacy and Management Initiative we believe in finding stories that resonate with our audience in every way possible.

avatar for Niniola Soleye

Niniola Soleye

Managing Director, DRASA (Dr. Ameyo Stella Adadevoh) Health Trust
Niniola is the Managing Director of DRASA (Dr. Ameyo Stella Adadevoh) Health Trust, a public health organization working to keep Nigeria safe from public health threats through the advancement of infection control practices, hygiene and sanitation behaviors, and outbreak preparedness... Read More →
avatar for Banke Alawaye

Banke Alawaye

Principal Consultant, Innovative Solutions
Management Consultant and Digital Strategist with experience in social impact projects and applying mobile solutions to development problems. I’m also an experienced Program Manager with extensive experience in managing projects across East & West Africa. Principal Consultant, Innovative... Read More →
avatar for Ray Anyasi

Ray Anyasi

Managing Director, Rayany Enterprise (aka Naphtali Books)
Ray Anyasi is the founder and MD of Naphtali Books, one of Nigeria's leading publishing houses. He is the author of the Sorrows of Udi franchise and over 20 Amazon bestselling titles, a TV/Animation content production consultant, Chief Event Coordinator of Lagos Comic Convention... Read More →
avatar for Debola Deji-Kurunmi

Debola Deji-Kurunmi

Executive Director, Ideation Hub Africa
I’m the Executive Director at Ideation Hub Africa. We are a social impact incubator located in Lagos, Nigeria; equipping early stage social entrepreneurs, nonprofit professionals and change makers with executive education, enterprise incubation, growth advisory and collaborative... Read More →
avatar for Toyin Adesola

Toyin Adesola

Executive Director, Sickle Cell Advocacy and Mgt Initiative
Toyin Adesola is a graduate of Economics from Lagos State University. A coach, a consultant, speaker, sickle cell warrior and advocate, she is presently the Executive Director/ Founder of Sickle Cell Advocacy and Management Initiative a non-profit focusing on issues dealing with sickle... Read More →
avatar for Oluseyi Oyebisi

Oluseyi Oyebisi

Executive Director, Nigeria Network of NGOs
Oluseyi Oyebisi is the Executive Director of the Nigeria Network of NGOs, a membership body for over 1000 civil society organizations that facilitates effective advocacy. Previously, he worked with UNICEF in New York as the Global Coordinator for UNICEF Rural Voices of Youth, which... Read More →

Wednesday February 6, 2019 4:00pm - 5:00pm CET
Experience Stage

4:00pm CET

Get Sh!t Done! Disrupting Social Norms Through Storytelling
Limited Capacity seats available

Get Sh*t Done! is a participatory session aimed at providing young professionals with useful and concrete support in understanding the power of digital and marketing principles for social change in Nigeria.

Today like never before, young Nigerians are exposed to foreign norms and standards conflicting with their own reality. This generation we call millennial aspires to create new solutions, challenge traditional beliefs, have a new way to understand adulthood, gender role, success and overcome social pressure.

Get Sh!t Done! Disrupting Social Norms Through Storytelling will focus on storytelling and the power of influencer marketing to disrupt traditional norms and drive social change in Nigeria.

  • How can one's story inspire others to do more and drive real change within society?
  • What does it take to make these stories visible and create a community of young changemakers?

For this speakeasy, we will invite Nigeria's top changemakers using digital platforms and storytelling to disrupt traditional norms, share their stories, and drive social change in their communities.

avatar for Izin Akioya

Izin Akioya

Creator, Dear Future Husband
Izin is a firm believer in the power of Education. Education as the tool for poverty alleviation, as an equalizer and perhaps the greatest tool by which underserved groups on the African continent may achieve self-sustenance.In 2018, Izin created Dear Future Husband, a platform dedicated... Read More →
avatar for Laura Iheke

Laura Iheke

FlytimeTv, Producer & Host
Iheke Laura is a Tv presenter and Producer and has over 10years worth of experience on both online and mainstream media. She has worked on Hip Tv as a presenter and currently works for Flytime Promotions.Meanwhile, her love for babies has led her to creating a brand for new borns... Read More →
avatar for Cynthia Mukendy

Cynthia Mukendy

Founder, African Gist
Experienced digital and content marketer with international records, Cynthia has provided digital marketing solutions to brands, organisations and personalities in Belgium, France, Ghana, Nigeria, Cameroon and DR. Congo.Cynthia strongly believes in youth potential and technology for... Read More →
avatar for Omololu Shomuyiwa

Omololu Shomuyiwa

Media Personality & Producer, Chronicles of Lolu
Omololu Shomuyiwa is a media personality, producer and presenter of Chronicle of Lolu, an online show addressing social issues and youth-related topics. With this show, Lolu aims at raising consciousness amongst the youth through educative entertainment. 
His journey with radio... Read More →

Wednesday February 6, 2019 4:00pm - 5:00pm CET
Speakeasy Suite
  Round Table

5:30pm CET

De:Brief - Brands With Soul
De:brief is a session for stakeholders in the Advertising & Digital Marketing Industry. This panel session is focused on people that are influencing the society with their brands, discussing strategies for building brands in the digital age.

avatar for Papa Omotayo

Papa Omotayo

Founder/Creative Director, A Whitespace Creative Agency
avatar for Temie Giwa-Tubosun

Temie Giwa-Tubosun

CEO and Founder, LifeBank
Temie Giwa-Tubosun studied International Health Management from the Middlebury Institute of International Studies. She has over 10 years of health management experience with organizations like the Department For International Development (DFID), World Health Organization, UNDP, and... Read More →
avatar for Bode Olatoye

Bode Olatoye

CEO, Webcoupers
Bode Olatoye is a digital strategist who is passionate about using digital technologies to grow African businesses. He operates at the intersection between technology and marketing to solve problems for forward thinking brands.As CEO at Webcoupers, he has executed digital briefs for... Read More →
avatar for Femi Owoyomi

Femi Owoyomi

Digital Marketing, Glo Mobile Limited
Femi is a graduate of Computer Science and Mechanical Engineering from YabaTech and Unilag respectively.In his early years at IT Enigma, Femi worked on several digital and multimedia projects for companies like EDC (EcoBank) Securities, Meristem Securities and Registrars, Daystar... Read More →

Wednesday February 6, 2019 5:30pm - 6:30pm CET
Experience Stage

5:45pm CET

Influential Storytelling
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Storytelling is a powerful medium of communication and the best brands in the world all use it to grow their visibility, audience and influence.

This event teaches 7 Influential Storytelling Core Competencies needed to leverage the power of storytelling to attract visibility, grow an engaged audience and earn influence in your industry.

The Influential Storytelling Masterclass covers:
  • Conducting a personal brand audit highlighting your strengths, weaknesses and how to improve your brand through storytelling content creation
  • How to craft content stories for social media
  • How to craft your origin stories and leverage them for marketing, media features and sales.
  • How to become a storytelling content machine and never run out of stories to share with your audience
  • How to launch your business online and grow your audience through a storytelling campaign
  • How to attract visibility and a large social media audience on the backbone of your origin story
  • How to communicate and publish your stories for influence in the marketplace
  • How to become a global influential storyteller with massive global product and story distribution channels

avatar for Esohe Igbinoba

Esohe Igbinoba

Co-Founder/CEO, Fail Forward
Esohe Igbinoba is the Co-Founder and CEO, Fail Forward, a community for tech entrepreneurs and also the Founder, Neobrand Africa, a platform for SMEs and startups to access new and innovative solutions to growth hack their businesses.She has over 8 years of experience in business... Read More →

Wednesday February 6, 2019 5:45pm - 7:00pm CET
Masterclass Suite
Thursday, February 7

9:00am CET

Storytelling Techniques For Amplifying Social Impact
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Research conducted by the Stanford Social Innovation Review showed that 96% of U.S.-based nonprofits considered storytelling to be an important part of their communications.

The Women s Technology Empowerment Centre (W.TEC) hosts Storytelling Techniques For Amplifying Social Impact, a skillshare session that teaches nonprofits, civil society actors, activists how to use storytelling techniques to tell compelling and powerful stories about their work, in order to connect with new partners and engage more meaningfully with existing stakeholders. We will explore relevant technology that helps to build and strengthen online communities of current and potential donors and supporters.

Storytelling is a method of explaining a series of events through narrative. It permits you to collect the feedback from the members of a community on specific aspects of their lives. In such a way storytelling helps you define better the needs and problems of the community you are working in and gives you a deeper insights of the dynamics of the process in it.

Crafting a compelling and effective story that will prompt people to support and engage with a cause requires a certain level of skill and commitment, which small organisations especially might not feel they possess. Digital tools have also brought a new dimension to the format in which stories can be told and how far they can reach.

This session will be led by two social entrepreneurs with experience telling the stories of the causes which they have been involved with. It will cover:

Why storytelling is important for nonprofits in creating, amplifying and sustaining social change
Storytelling as an evaluation and reporting tool
Review of case studies of powerful storytelling
Techniques of how to tell a good story
Types storytelling media and formats
Ethical considerations
How to build storytelling into an organisation s operations

This practical skills share session will have participants working on activities that include:

Interviewing / Story-Collection Techniques
Crafting Compelling Stories Sharing Stories for Impact with Digital Tools

Key Takeaways

An understanding of how storytelling can help them share their work better and get important stakeholders more engaged
Identifying how and which technology that can help to tell and share stories
Storytelling best practices

The Women s Technology Empowerment Centre (W.TEC) is a Nigerian nonprofit organisation focused on encouraging girls to pursue technology careers and supporting both girls and women to use technology confidently for entrepreneurship and to speak about issues affecting their lives. We build the capacities of Nigerian girls and women, to increase their economic power and ability to speak about issues affecting their lives, through technology training, mentoring, work placement and research. W.TEC works in partnership with local and international NGOs, educational and research organizations. W.TEC incorporates storytelling techniques as a tool to encourage more girls to pursue technology careers.

avatar for Olamide Egbayelo

Olamide Egbayelo

Chief Strategist, Olamide Egbayelo
Olamide is the founder of Hexal Place, a Digital Media and Mobile Marketing Company committed to helping businesses and brands get closer to their world. Hexal Place is also home to Hexal SMS (A mobile marketing and bulk SMS platform) and SME StoriesNG (an online platform that celebrates entrepreneurs from unlikely places).She has the drive to help young entrepreneurs build a strong foundation for successful businesses, especially in an unstable economy. Olamide also shares videos on social media and technology trends with a focus... Read More →
avatar for Oreoluwa Lesi

Oreoluwa Lesi

Executive Director, Women's Technology Empowerment Centre - W.TEC
Oreoluwa Lesi is the Founder and Executive Director of the Women’s Technology Empowerment Centre (W.TEC). W.TEC is a Nigerian nonprofit organisation committed to building a more inclusive technology ecosystem, with the next generation of women technology creators, entrepreneurs... Read More →

Thursday February 7, 2019 9:00am - 10:30am CET
Masterclass Suite

10:00am CET

Measuring The Returns On Social Media Investment
This event is part of #SMWEXPLORE, a series of cool, independently produced SMW events happening off-campus and around town. Get out and explore Lagos! 

Measuring The Returns On Social Media Investment is an interactive panel discussion where business leaders, industry professionals, and marketing enthusiasts share their views on the impacts of social media and technology on modern-day marketing as well as how much of a profitable investment social media marketing can be.
Related topics to be treated include :

  • The impact of online brand perception on marketing outcomes.
  • Vanity Metrics What social media marketing data is relevant for businesses in the digital age
  • The concept of Intelligent marketing and its use cases for social media advertising.


Oriental Hotel Nigeria
Function Room 1
3 Lekki -Epe Expy, Victoria Island, Lagos.
Gate Fee: Free
Contact The Organizers For More Info: bit.ly/smwredwire

avatar for Demola Adetona

Demola Adetona

Creative Director, EXPOZE Nigeria
Demola Adetona is an award winning Digital Media Enthusiast who has proven himself worthy, severally in strategic gate-keeping and brand communications on Social Media. He is the founder of EXPOZE Nigeria,He prepared for a career in his field with EXPOZE MAGAZINE back in 2008. Over... Read More →

Thursday February 7, 2019 10:00am - 1:00pm CET
SMW Explore
  Multi-Format, Off-Campus

11:00am CET

Leveraging Social Media For Growth
This event is part of #SMWEXPLORE, a series of cool, independently produced SMW events happening off-campus and around town. Get out and explore Lagos! 

This session will create a panel for entrepreneurs to have a provoking rigorous  discussion with thought leaders through an engaging, entertaining,  educational and diverse series using the digital platforms.

It will also feature an interactive panel session during which panelists will answer questions from participants.

Leveraging Social Media For Growth is a platform for provocative speakers, innovators and thought leaders to present a better way of doing things through the digital platforms; through the platform, they highlight their journeys, insights and mistakes.


British Council Lagos
20 Thompson Avenue - Ikoyi
Gate Fee: Free
Contact The Organizers For More Info: www.smjury.org

Thursday February 7, 2019 11:00am - 2:00pm CET
SMW Explore
  Panel, Off-Campus

12:00pm CET

Web Design 101
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

It's time to upgrade your Digital Skills in 90 minutes with Web Design 101. Grab your laptops and notepads and learn how to create beautiful websites from the scratch with HTML & CSS.

Bring your laptop, MiFi and a notebook to:
- Learn the secrets of how a website really works
- Learn how to code HTML & CSS in less than 90 minutes

avatar for Paschal Agonsi

Paschal Agonsi

Team Lead, Pocarti x TurfSeason
I'm an experienced media and content developer. Talk to me how taking your media project to the next level

Thursday February 7, 2019 12:00pm - 3:00pm CET
NXT Workshop
  Skillshare Workshop

12:30pm CET

Thought Leadership & The Changing Rules Of Content Marketing
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Thought leadership used to be really great. Thought leaders offered informed opinions and proprietary knowledge in their field of expertise. Whatever they told us was gospel, until marketers and motivational speakers invaded their hallowed space, placing us in the middle of a believability crisis.

Today, marketing content are masked as thought leadership pieces, but they are not difficult to detect and might lead to the loss of potential customers who detest such trickery. To the marketers, it s just smart content marketing. Isn t that the latest hype in town?

However, thought leadership is still a whitespace and can still be very valuable in marketing and brand positioning if done right. Interestingly, you don t have to be big to win with thought leadership. Thought-led Content marketing can still help your organization achieve growth targets, but you have to do it right.


Three out of five global executives sometimes feel confused or overwhelmed by the volume of content they encounter, with more than half noting that intrusiveness has increased.

Both executives and marketers agree that, on average, only a quarter of all the thought leadership content seen every day is engaged with, leaving much to go to waste.

After consuming compelling thought leadership, seven in ten share it via email and consume more from that same source; 76% are influenced in their purchasing decisions, 67% would be willing to advocate for that brand; and 83% are influenced in the choice of potential business partner.

More than 60% of marketers strongly agree or somewhat agree that internal alignment is a barrier to creating effective thought leadership.

Thought Leadership & The Changing Rules Of Content Marketing will examine:
- What thought leadership is and isn t
- The nexus between thought leadership and content marketing
- What drives thought leadership content consumption?
- The best ways to present and distribute thought leadership content - Value marketing
- Generating inbound leads through thought leadership
-Innovative distribution of thought leadership content

Participants should have a background in marketing, PR, Brand management, Corporate Communications or Advertising

avatar for Oyinade Adegite

Oyinade Adegite

Group Head, Corporate and External Affairs, Guaranty Trust Bank
Oyinade is the Group Head, Corporate and External Affairs at Guaranty Trust Bank (GTBank). Under her leadership, GTBank has been able to set a standard for brand storytelling and content marketing in Nigeria.
avatar for Omotola Oyebanjo

Omotola Oyebanjo

Head, Corporate Communications, Lafarge Africa Plc.
A passionate Communications Consultant with extensive strategic experience across Corporate Communications, Marketing Communications and Development Communications.Brands/Projects: Union Bank, Australian Trade Commission, Kia Motors, British Council, Unilever, Haansbro Confectioneries... Read More →
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Emilia Asim

Founder, AML
A woman making a difference in content, strategy, development, communications, media, sustainability, CSR, intelligence and production.
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Idy Enang

CEO, Corporate Shepherds
Idy Enang is a leader developer, coach, strategist and a trustee of posterity. He has managed top brands such as Guinness, Coca-Cola, Cadbury, Samsung and L’Oreal in several middle, senior Management and Executive capacities.Idy is a licensed practitioner of Insights Discovery and... Read More →

Thursday February 7, 2019 12:30pm - 1:30pm CET
Studio Suite

2:30pm CET

Writing A Compelling Story Readers Will Love!
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The ability to tell an authentic story is a powerful tool that connects audiences all over the world. A writer who is able to tell an authentic story has the ability to change narratives and shape perspectives.

Telling a good story, however, starts with the basic knowledge of how to put words together in a manner that draws the reader in. It is one thing to have the story in your head; it is another thing to write it in a way that stirs emotions with a reader, enough to get them to relate with the story and support a particular cause or the underlying message of the story. That, in essence, is influence.

Writing A Compelling Story Readers Will Love! is a workshop which will:
  • Teach participants how to write a story that is compelling. You'll learn practical steps to help get your story from the idea stage to the written stage. This includes learning the basics of good writing to help hone your writing skills.
  • Show you how to deal with writer's block and what to do when you get stuck.

Through an immersive exercise, participants will end the session by writing a short story which will be reviewed by our team. By the send of the session, our goal is to ensure that participants will be able to consistently write compelling stories for themselves, for brands and for digital media platforms.

avatar for Adedoyin Jaiyesimi

Adedoyin Jaiyesimi

Head of Communications, Content Craft
Adedoyin Jaiyesimi is the Head of Communications at Content Craft, a bespoke content development and brand communications agency which specializes in content creation, social media strategy development and execution and well as digital media training.She has over six years’ experience... Read More →

Thursday February 7, 2019 2:30pm - 3:30pm CET
NXT Lit Lab

2:30pm CET

The Picture Perfect Lifestyle Business
Limited Capacity seats available

Lifestyle businesses such as restaurants, retail shops, spas etc., have evolved to create a bigger presence online and on social media. How they evolve will determine their marketing success and how much exposure they will get with their customers. Lost in Lagos, along with others in the industry, will discuss the importance of online presence and content in growing your business

avatar for Tannaz Etebarian

Tannaz Etebarian

MD, Lost in Lagos
A Lagosian for the last 12 years, Tannaz launched Lost in Lagos in 2010 to showcase businesses that were once hidden from the public eye. Lagos today has grown incredibly and we have had the privilege of highlighting these businesses over the past 10 years on LostinLagos.com, and... Read More →

avatar for Olufisayo Bakare

Olufisayo Bakare

Founder, The Yellow of Lagos
Olufisayo Bakare is a multiple award winner within the creative sector. Born in Lagos, the commercial nerve centre of Nigeria, to an Abeokuta family with a rich art and design heritage, her artistic passion stems from a combination of nature and nurture. Bakare's interest in the city... Read More →
avatar for Emeka Okocha

Emeka Okocha

Head Chef, Nothing To Do In Lagos
Emeka Okocha, is a human being that loves to create. Developing Communities, Social Enterprises, Film, Fashion, Football, and Tech are the passions he has discovered at the moment. He is the founder of Nothing to do in Lagos, an online platform that brings people together through... Read More →
avatar for Tosin Oyewole

Tosin Oyewole

Project Manager, iGold
‘Tosin Oyewole is a versatile Project Manager with a decade experience in managing products and completing projects in and outside Nigeria.At Starfish Mobile Nigeria, he manages the Mobile VAS portfolio for MTN, Airtel, Glo and 9mobile networks. He also works with SMEs in the Retail... Read More →
avatar for Olamide Udoma-Ejorh

Olamide Udoma-Ejorh

Editor-in-Chief, Lost in Lagos Magazine
Olamide Udoma-Ejorh is an Urban Activist – researcher, writer, and artist, holding degrees in BSc Architecture, MA Design and MPhil Infrastructure Management. Olamide started her career in PR, giving her a business and marketing foundation. Olamide has worked in London, South Africa... Read More →

Thursday February 7, 2019 2:30pm - 3:30pm CET
Studio Suite

4:00pm CET

Own Your Journey To Success
Gulder wants to inspire young adults on their life journeys to success, this session aims to tell authentic human stories to inspire the audience to take charge of their journeys through the highs and lows , and enjoy the process until they achieve success.

Thursday February 7, 2019 4:00pm - 5:00pm CET
Experience Stage

4:00pm CET

African Languages: Unlocking Twitter'S Dwindling Growth
Limited Capacity seats available

Twitter, which uses Microsoft's Bing translation app, properly indexes only the following 3 African indigenous languages - KiSwahili, Afrikaans and Malagasy. In a continent of more than 2 100 spoken languages and the top 10 of which are spoken by tens of millions of Africans, it is baffling that only 3 are recognised by this microblog. The correct indexing of Africa's most dominant language spoken by more than 100 million people - KiSwahili - and is also the most tweeted according to our analysis, only happened at the beginning of May 2018.

In the midst of all this, Twitter's growth has been in the doll drums since quarter 1 of 2015, according to Statista. Between then and quarter 3 of 2018, the microblog's growth has been a paltry 8%, from 302 million to 326 million. Compare that to Facebook's growth that was 58% - from 1 441 000 to 2 271 000 - for the same period!

During this session we'll explore how Twitter can partly unlock the sluggish growth by indexing additional African indigenous languages. This will be backed by stats and facts, using Facebook as a benchmark.

avatar for Nkiruka Ilewi

Nkiruka Ilewi

CEO, DeepOcean Consults
Nkiruka Ilewi is an Entrepreneur, a consultant, coach, Mentor, User experience Designer, Women’s empowerment Advocate.She is the CEO of DeepOcean Consults, a company that integrates technology based solutions into client business processes. Providing the latest web technology, internet... Read More →
avatar for Kelechi Iwuagwu

Kelechi Iwuagwu

Chief Strategist, PRagmatized
Kelechi is said to be a 'lazy Nigerian Youth', an activist, a trained broadcaster, a graduate of Mathematics from the Federal University of Technology, Owerri and a Public Relations enthusiast. He goes by the popular sobriquet “PRagmatic” and is generally recognized for saying... Read More →
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Abdulbaqi Jari

President, Cultural and Social Re-orientation Front
President CASREF, Poet, Journalist, Photographer and content editor and manager.
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Bra Willy Seyama

Founder, eNitiate
I am the founder of eNitiate, a Pan-African content marketing company that assists brands to develop and grow a sustainable digital footprint based on relevancy, contagion and call-to-action. Analytics Enthusiast | Digital Strategist | Eternal student

Thursday February 7, 2019 4:00pm - 5:15pm CET
Masterclass Suite

5:30pm CET

The Lagos Go-Slow Economy: What Research & Data Can Tell Us About Trade & Opportunities
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Lagos traffic hawkers are many things to many people: For some, they bring the market and products closer to consumers, an epitome of convenience. Others view them as nuisance who shouldn t be on the road. Some say they constitute road hazards, treading dangerously on the path of death. The Lagos State Government on the other hand, tolerates them for the sake of public opinion, but is genuinely concerned that they constitute an eyesore in relation to the kind of squeaky clean and modern image they want for the city.

The Lagos Go-Slow Economy: What Research & Data Can Tell Us About Trade & Opportunities will unpack the Lagos Go-Slow Economy. What do data from research and insights reveal as the real story and narrative in this vibrant yet controversial economy?

This discussion will share lessons from the go-slow economy on how brands can get closer to consumers and in the process help put people to work.

avatar for Lanre Ekemode

Lanre Ekemode

PR & Research Executive, Modion Communications
Lanre currently works as a PR and Research Executive with one of Nigeria's fastest growing Marketing Communications Agency, Modion Communications. Her experience spans across PR strategy, Research, Content development and copywriting. The internet, old books and peppered rice are... Read More →
avatar for Dolapo Akinola-Omojola

Dolapo Akinola-Omojola

Managing Partner, MMonitor Consulting
Dolapo is a strategic insights specialist with experience and professional competence in consumer, marketing and social research tools. She has substantial on the ground experience in designing and conducting research across five African markets; Nigeria, Ghana, Kenya, Cameroon... Read More →
avatar for Odion Aleobua

Odion Aleobua

CEO, Modion Communications
I am a communications strategist, passionate about creating change and breaking new grounds. Founder, Modion Communications (an integrated PR firm) and InsideMainland.com - an online community media platform, dedicated to reporting goings-on in Lagos Mainland - the city's host to... Read More →
avatar for Tunji Andrews

Tunji Andrews

Lead Economist, Time, Trade & Commodities
Tunji Andrews is the Lead Economist at Time, Trade and Commodities (TTAC), Africa and the European Union consultant in Nigeria under the EU SUFEGOR project. He is a financial literacy advocate, Macro-Economics thought leader and a renowned media personality.He was a member of the... Read More →
avatar for JJ. Omojuwa

JJ. Omojuwa

Public Speaker / Blogger, Omojuwa.com
I am interested in conversations around Governance | Politics | Policies | Digital Media | Culture | Africans x Nigerians
avatar for Akintunde Oyebode

Akintunde Oyebode

Executive Secretary, Lagos State Employment Trust Fund (Lsetf)
Economist, Cohiba lover and Manchester United fanatic.

Thursday February 7, 2019 5:30pm - 6:30pm CET
Studio Suite

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