Being the first to support a good cause doesn't always make you right , or as they say on Twitter... 'woke'. In the shadow of major companies and brands rallying behind activists and social issues they are not morally aligned with, it is easier now, more than ever, to contribute to hot-button conversations on a hashtag, but the last thing you want to do on the web is be 'woke' and be wrong.
Media professional and BLACK ENTERPRISE reporter Lydia T. Blanco will explore how content creators and consumers can dig deeper into major campaigns that seemingly support activist and activism through social justice marketing and advertisement.
During this session, attendees will learn how to identify "woke-bait" on social media and within advertising campaigns; gain tools to accurately report, and add to the conversation off and online; explore difficulties in decision making -- to support or pass on woke-bait; and discuss the impact big business' wokeness can have on our communities -- socially and economically.
