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Thursday, February 7 • 4:00pm - 5:15pm
African Languages: Unlocking Twitter'S Dwindling Growth

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Limited Capacity seats available

Twitter, which uses Microsoft's Bing translation app, properly indexes only the following 3 African indigenous languages - KiSwahili, Afrikaans and Malagasy. In a continent of more than 2 100 spoken languages and the top 10 of which are spoken by tens of millions of Africans, it is baffling that only 3 are recognised by this microblog. The correct indexing of Africa's most dominant language spoken by more than 100 million people - KiSwahili - and is also the most tweeted according to our analysis, only happened at the beginning of May 2018.

In the midst of all this, Twitter's growth has been in the doll drums since quarter 1 of 2015, according to Statista. Between then and quarter 3 of 2018, the microblog's growth has been a paltry 8%, from 302 million to 326 million. Compare that to Facebook's growth that was 58% - from 1 441 000 to 2 271 000 - for the same period!

During this session we'll explore how Twitter can partly unlock the sluggish growth by indexing additional African indigenous languages. This will be backed by stats and facts, using Facebook as a benchmark.

avatar for Nkiruka Ilewi

Nkiruka Ilewi

CEO, DeepOcean Consults
Nkiruka Ilewi is an Entrepreneur, a consultant, coach, Mentor, User experience Designer, Women’s empowerment Advocate.She is the CEO of DeepOcean Consults, a company that integrates technology based solutions into client business processes. Providing the latest web technology, internet... Read More →
avatar for Kelechi Iwuagwu

Kelechi Iwuagwu

Chief Strategist, PRagmatized
Kelechi is said to be a 'lazy Nigerian Youth', an activist, a trained broadcaster, a graduate of Mathematics from the Federal University of Technology, Owerri and a Public Relations enthusiast. He goes by the popular sobriquet “PRagmatic” and is generally recognized for saying... Read More →
avatar for Abdulbaqi Jari

Abdulbaqi Jari

President, Cultural and Social Re-orientation Front
President CASREF, Poet, Journalist, Photographer and content editor and manager.
avatar for Bra Willy Seyama

Bra Willy Seyama

Founder, eNitiate
I am the founder of eNitiate, a Pan-African content marketing company that assists brands to develop and grow a sustainable digital footprint based on relevancy, contagion and call-to-action. Analytics Enthusiast | Digital Strategist | Eternal student

Thursday February 7, 2019 4:00pm - 5:15pm CET
Masterclass Suite