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Thursday, February 7 • 1:00pm - 2:00pm
The Democratisation Of Fashion: New Media, Storytelling & The Role Of Technology In The African Fashion Industry

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In a hyper connected digital age, it can be a challenge for brands to tell their stories and cut through the noise with clarity and credibility. Add in a broken distribution system, a news cycle that moves at warp speed and heated political and social climate - social media can feel fraught with peril for both established and emerging brands.

Technology is breaking down barriers, exponentially increasing communication channels and forcibly evolving business models. What does this mean for the future of African fashion?

Successful retail brands, designers and industry creatives must employ strategy and build individual roadmaps for their businesses that foster growth, sustain creativity, drive connection, and build community.

Whether you re just getting started in the industry marketing or are looking for ways to elevate your brand to the next level, this panel will cut to the chase and show you exactly what methods leading industry professionals at the top of their respective careers are doing to navigate these waters. From what apps they use, how streetwear is influencing the runway , why trends never die and more.

Join BellaNaija Style, as we showcase creative and fashion leaders who have mastered the elusive balance between technology and fashion and are at the forefront of shaping the industry s future.

Thursday February 7, 2019 1:00pm - 2:00pm CET
Experience Stage