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Friday, February 8 • 12:30pm - 1:30pm
Potential For Growth: Digital Sports In Africa

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Sporting events across the world are evolving into greater entertainment attractions with digital sports content already outperforming traditional broadcasts, and fans being provided with increased opportunities to demand, dictate and participate. With predictions that technology will largely change sports experiences for everyone very soon, how will Africa adapt to this evolution?

Potential For Growth: Digital Sports In Africa is an important conversation which explores recent successful trends and the untapped potential of social media engagement for digital sports across Africa.

Expert Panelist will discuss:
  1. Methods of building following and engagement with fans as seen recently with the Italian club AS Roma and their Naija Twitter partnership.
  2. Successes from digital marketing trends e.g Nike Super Eagles World Cup jersey sale and how they happened.
  3.  Exploring the use of digital sports as a commercial opportunity for sponsors.
  4. Visibility for stakeholders
  5. Growth of sports video content for Journalists, media and influencers
  6. Need for technology as a crucial tool for development, as simple as a website to ticketing.

avatar for Debola Adebanjo

Debola Adebanjo

Journalist, BBC
I am a Journalist working with the BBC covering Sports in Africa. I'm keen on digital and tech and how they influence content, broadcasting and Sports. Also, there is a chance you will always catch me talking about the next big podcast idea.

avatar for Abiola Kazeem

Abiola Kazeem

CEO, Elev8 Sports & Entertainment
'Biola Kazeem is a sports media and marketing professional with vast experience in creating, managing and marketing sports properties and assets, ensuring that they deliver social and economic value for clients and consumers.His interest in using sports to create equity and leverage... Read More →
avatar for Telema Davies

Telema Davies

Head of Product Innovation, TWOREPORT LIMITED
Ideas rule the world; but data helps shape the facts in our world. This is my world and the world I'd like to share with the connected community around me. Either private and/or professional, my world is shaped by evidence-based insights. Let's talk sports, entertainment and tech... Read More →
avatar for Latifat Adebayo Ohio

Latifat Adebayo Ohio

Sport Journalist, Making Of Champions
Latifat Adebayo is a Sports Journalist, Sports Content producer.Phatill as she's popularly known is passionate about the creative use of social media in creating unique sports content.
avatar for Michael Okeje

Michael Okeje

Growth Editor, West Africa, BBC
A growth hacker for the newsroom. I work with journalists to grow audiences to their platforms.
avatar for Colin Udoh

Colin Udoh

Regional Digital Editor, West Africa, Kwese Sports
Colin Udoh is a Nigerian journalist and sports television presenter.

Friday February 8, 2019 12:30pm - 1:30pm CET
Studio Suite