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Tuesday, February 5 • 10:45am - 12:00pm
Vote Stories: Local Insights & Storytelling Queue Early!

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The world is a global village but people still respond a lot more to content and communication that fits within their local context and environment. How do you find insights relevant to your local context? How do we translate brand proposition in a way that remains relevant to consumer aspirations? How can businesses translate local insights into market propositions?

"In the past years of social media inclusion in Nigeria some Brands, Government and Key Influencers seems to have displayed some fear and concerns around the power of stories across social media in the hands of the general populace, seems one never knows what works, how do we measure success is it strictly about "virality" or emotions evoked. Leo Burnett a Humankind global creative solutions agency seeks to help these influencers embrace stories as a powerful creative tool to transform people's behavior towards positive goals.

Local Insights & Story Telling A Tool For Influencing Consumers Lifestyle will address storytelling across the following focus points-
What makes a great story?
Consumerism (highlighting the best practices for Brands)
2019 Political Campaign (opportunities for the aspirants- how do we use this tool to attracts Youths involvement in governance and election)
Inclusiveness (ways to support Nigerians' dream of regional and religious inclusiveness)

Moderators
avatar for Adeola Kayode

Adeola Kayode

Strategy Lead, Insight Publicis Lagos
Adeola Kayode works at the intersection of social culture, brand marketing and digital technology. He is a firm believer that consumers not products should be at the very core of marketing. With over 10 years developing communication and creative strategy for brands, Adeola has been... Read More →

Speakers
avatar for Chuka Obi

Chuka Obi

Executive Creative Director, Insight Publicis
Chuka has amassed a decade’s experience in various creative functions including Copywriting, Art Direction, Illustration and Music & Sound Design across several leading brands. Before venturing into Advertising in 2008 he was a comic book writer & illustrator, and a graffiti artist.He... Read More →
avatar for Sinmisola Hughes-Obisesan

Sinmisola Hughes-Obisesan

Creative Director, Leo Burnett Lagos
The first of her name, the slayer of briefs, the all-around Wonder Woman, warden of Humankind (TM) and transformer of human behaviour.Sinmi is a global award-winning creative with over 13 years of advertising experience on a plethora of brands. The second female Creative Director... Read More →
avatar for Emeka Obia

Emeka Obia

Strategy Lead, Leo Burnett Lagos
Emeka, once described as a “human-swiss pocket knife” - is a pop culture observer and commentator on the flux generation – obsessed with innovation, business, music, consumer trends, emerging markets, and the African continent.He currently Leads the Strategy and Planning team... Read More →
avatar for Tunde Shobanjo

Tunde Shobanjo

Business Director, Leo Burnett Lagos
With more than 13 years in the service industry with a passion for defining, developing and executing a business vision, Tunde is dedicated to ensuring that all people and processes are in place to support business strategies and deliver results. He is a man of many talents who somehow... Read More →
avatar for Beatrice Olumhense

Beatrice Olumhense

Account Management Director, Insight Publicis
Beatrice is a creative and commercial marketing leader with 18 years experience in global, emerging market and startup scenarios. Managing brand & marketing strategy, product portfolio & propositions, integrated Go-To-Market, demand generation campaigns & marketing investments for... Read More →


Tuesday February 5, 2019 10:45am - 12:00pm
Masterclass Suite

Attendees (150)


Waitlist (92)



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