Social Media Week Lagos 2019

We tend to share our achievements and hide our failures, wrote Destro, a 25-year-old digital analyst and business school graduate based in Napoli, Italy.

Life is not made of success stories alone, but mostly of people failing and getting back on track with more hunger and motivation. What we see often, however, is that the success stories are broadcast worldwide while the sweat-soaked stories of mistakes and failure are buried, never to be heard or seen again. How sad this is for the future because what better way is there to learn that to study the mistakes of our heroes past and so know what paths to avoid?

F*ckup Nights is a global movement and event series that shares stories of professional failure. Each month, in events across the globe, we get three to four people to get up in front of a room full of strangers to share their professional f*ckup. The stories of the business that crashes and burns, the partnership deal that goes sour, the product that has to be recalled, the sleepless nights spent working on a demo or a Youtube video that eventually nobody wanted to hear or see...we tell them all. The aim of this is to encourage people to step out of their comfort zone and know that failure by itself is not bad. The actual failure is in not getting up after failing.

"My F*ckup story" is a replica of our monthly event series. We'll be inviting professionals from the fields of business, entertainment, beauty, arts, etc. to come to share their stories of failure. All attendees at this event will leave knowing that mistakes are not bad. They are great in fact because they catalyse you to get up and go at it again. And again. And again. Until you get it right.