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Tuesday, February 5 • 12:30pm - 1:30pm
Things Fall Apart: Can Traditional African Storytelling Save Content Marketing? Seats Filling Fast!

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Story Story Once upon a time when you heard that phrase, you knew a remarkable story was about to leave you covered in goosebumps. The times may have changed rapidly but something about stories and how they have been told needs to be re-lived, even now that these tales are no longer told by moonlight.

The digital space is more saturated than ever; everything is calling for our attention. With a library worth of content to scroll through daily, We don't have 30 seconds to be interrupted but will give 30 minutes to hear a great story. So the Big Questions: What ingredients make a great story? What is it about a story that makes your audience itch for more and be more than willing to share it?

Why are our content marketing efforts not pulling in the weight, why are our stories not sticking? Maybe we ve been doing it all wrong, maybe we need to go back to our old stories and have a rethink.

In this talk we will explore what content marketing can borrow from traditional African storytelling to build brands that stick!

We ll look at the approaches of the most successful story-led campaigns, books, movies, and the fundamental principles of what works to engage an audience. We will also look at the role of storytellers as gatekeepers and How digital storytellers can chronicle lifestyle and culture as it evolves as well as create rich digital experiences that supports rather than disrupts.

You ll leave inspired to reboot your content strategy and be armed with the how of storytelling for creating the remarkable brands of the future that captures and holds the attention of digital natives.

Speakers
avatar for Charles Isidi

Charles Isidi

Head, Strategy and Design, Triift Africa
I am a digital storyteller and a curious conceptual thinker passionate about brand communications and digital strategy development. The best stories always win and crafting brand stories that resonates, sparks meaningful conversations, tickles the audience in the right spots and drive... Read More →
avatar for Oluwatobi Oreoluwa

Oluwatobi Oreoluwa

Founder/ Creative director, Alága Collections
Oluwatobi Oreoluwa is the founder & Creative director of Alága Collections, a furniture company based in Lagos Nigeria. Alága uses furniture design to tell African stories.His interests encompass culture, story telling, history, design thinking, interior design, furniture design... Read More →


Tuesday February 5, 2019 12:30pm - 1:30pm
Speakeasy Suite

Attendees (127)



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