Social Media Week Lagos 2019

Promises-Kept: Creating Valuable Customer Experience Offline and Online, is a panel focused on how entrepreneurs can build tested and trusted brands that can retain customers for sustainability.

#SMWYBDN is designed for Small and Medium Enterprises, business managers, customer relations officers, digital social media managers and others who directly interface with customers in day-to-day operations.
Many businesses tell great stories about their brands online through the use of attractive value proposition and endearing images/videos. Unfortunately, customer experience is often different from their expectations.

What do customers want? Where lies the disconnect between brands and their customers? What are brands doing wrong? What can they do better? These and many questions would be answered by our panelists at the event.

We'll discuss

• strategies for excellent customer experience, customer expectations, needs and how to satisfy them
• customer thought patterns, spending patterns and behaviours.
• creating emotional connections with customers
• capturing customer feedback (negative or positive) and embracing it as constructive criticism setting up achievable plans for customer satisfaction
• measuring ROI from delivering great customer experience