Social Media Week Lagos 2019

Storytelling Takes Corporate Communications To The Next Level!

Every organization is in a constant state of change and evolution. Starting out as startups, the goal of every organization is to one day become a bigger brand and possibly an international one. Even established corporations need to be able to create narratives that will further reinforce their brand and positioning while attracting bigger value investments and partnerships

Investing in corporate storytelling with a well-crafted narrative strategically aligned with business objectives can help potential investors and partners visualize the transformation of an organization as well picture opportunities for partnerships and investments. Through storytelling, an organization can share their vision and position themselves to the right audience which in turn can attract premium partnerships and investments.

This session led by global public relations and communication expert, Claudine Moore will gives insights into the art of corporate storytelling, especially in the age of social media and technology as well as explore case studies of startup brands that have leveraged on strategic storytelling to grow into multinationals.

Participants with some background in communication and public relations are invited to attend to learn how to:

• create a corporate narrative that helps attract potential investors and high value partnership.
• use corporate story telling to reinforce their brand and positioning in their industry by exploring case studies of brands that have leveraged on this effectively.