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Monday, February 4 • 10:30am - 12:00pm
Prototyping For Businesses: How To Build Customer-Friendly Products & Services Queue Early!

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Around the world, the Design Thinking concept has infiltrated most every and all industries, with businesses using design thinking to better meet customer needs while staying competitive.

Prototyping is a process within Design Thinking that businesses use to test, learn and gain customer feedback on a new product or service. The benefits are endless, reducing cost of production, product failure once launched in the market and even marketing costs as businesses produce solutions that are better aligned to customer needs.

Prototyping For Businesses: How To Build Customer-Friendly Products & Services is a hands on practical workshop designed to share the prototyping process and help you understand how prototyping can help you engage with customers like never before.

Attendees will work in groups on prototyping challenges while practicing the process of Build-Test-Learn-Iterate to answer specific questions. Contextual lessons will be embedded with the session to illustrate how prototyping can be adapted to the Nigerian market to test products, services and even marketing communications cost-effectively.

We will share next steps and how-tos for how to implementing the concepts learned in your respective lines of work.

Brand, marketing and product managers, and business owners will leave this session:

  • Armed with a knowledge of testing lo-fi, cost effective solutions ranging from products, services, spaces, and adverts
  • Able to understand their ideal customer needs and prepared to iterate customer friendly solutions.
  • Informed on strategies to reduce production cost, create better customer experiences, and ultimately drive increase in brand loyalty.

avatar for Precious Agulefo

Precious Agulefo

Project Manager, DODO Design Ltd
Presently the Project Manager for DODO Design Ltd. I excel in the fields of project coordination, design planning and strategy, personnel management and maintaining agency-client relationships. Highly computer literate and design oriented, I have attained a certain level of hands-on... Read More →
avatar for Jude Biose

Jude Biose

Web Developer/Design Strategist, DODO Design Agency
avatar for Susan Onigbinde

Susan Onigbinde

CEO/ Founder, DODO Design Agency
Susan Onigbinde is passionate about building brands, products and experiences that people enjoy and find valuable. She has almost a decade experience in branding, design and advertising, with expertise in design strategy and business design. Susan believes in design's potency to not... Read More →
avatar for Oluchi Orji

Oluchi Orji

Design Strategist, DODO Design Agency
I love to help businesses maximize the online space to grow their business and I would love to hear your questions on how to prototype customer friendly services/ products.

Monday February 4, 2019 10:30am - 12:00pm CET
Masterclass Suite