Adedoyin Jaiyesimi is the Head of Communications at Content Craft, a bespoke content development and brand communications agency which specializes in content creation, social media strategy development and execution and well as digital media training.

She has over six years’ experience creating content and developing and executing social media strategy for brands across different industries and for individuals seeking to build a strong personal brand online. She has successfully executed projects for the Bill and Melinda Gates Foundation, the Nigerian Economic Summit Group (NESG), the W Community, Women in Business, Management and Public Service (WIMBIZ), Leading Ladies Africa, African Philanthropy Forum amongst others.

Adedoyin Jaiyesimi is also a Writing Coach and the Founder of The Sparkle Writer’s Hub, a platform that helps people to develop their writing skills and also guides them on their journey to becoming published writers. The platform offers a wide range of coaching programs to those with a desire to master the art of writing.